Pathway Sports and Entertainment has now signed the majority of the college football athletes from the Oregon Ducks, Alabama Crimson Tide, Georgia Bulldogs, Illinois Fighting Illini, Wisconsin Badgers, and Texas Tech Red Raiders to monetize the name, image, likeness rights from EA Sports College Football 26.

The Oregon Ducks have partnered with Pathway Sports and Entertainment, a company that is focused on monetizing the name, image, and likeness or NIL rights of athletes through the video game EA Sports College Football. According to Ross Dellenger of Yahoo Sports, the group will be “providing players with four-figure guarantees as part of video game NIL agreements.”

Pathway Sports has already signed over 450 players at institutions like Oregon, Alabama Crimson Tide, Georgia Bulldogs, Illinois Fighting Illini, Wisconsin Badgers, and Texas Tech Red Raiders.

1. The company is being lead by a three-member leadership team that includes former Altius Sports Partners Chief Executive Officer and National Football League Players Association executive Casey Schwab. He announced that each player is receiving $1,500 in an upfront payment as well as the potential option of royalty.