Newcastle are about to write a ‘really big cheque’ as £250m off-pitch target outlined

Newcastle are about to write a ‘really big cheque’ as £250m off-pitch target outlined

Newcastle United’s ambitions under the Saudi Public Investment Fund extend into every element of the club.

 

Commercially, Newcastle’s performance since PIF‘s takeover in October 2021 has been impressive, with income from sponsorship and merchandise sales rising from £21m to £47m.

 

 

 

Ranking ALL 24 Euro 2024 Managers As Players

What’s more, those figures are from the 2022-23 accounts, the last season for which financial data is available – when they release the 2023-24 accounts, Newcastle’s commercial income could hit £70m.

 

A General view of the outside of St James’ Park, home of Newcastle United FC on October 14, 2021 in Newcastle, England

Photo by Visionhaus/Getty Images

With TV income plateauing, Newcastle have seen commercial income the most efficient way to generate cash in the short term.

 

 

But for PIF to realise the full extent of their ambitions on Tyneside, longer-term investment is required.

 

Liverpool University football finance lecturer Kieran Maguire told TBR earlier this summer that Newcastle need to develop more of a player-trading focus, as opposed to being a destination club.

 

That might not sound particularly appealing for Newcastle fans desperate to see the club retain the likes of Alexander Isak, Bruno Guimaraes and Anthony Gordon, but itNewcastle United’s ambitions under the Saudi Public Investment Fund extend into every element of the club.

 

Commercially, Newcastle’s performance since PIF‘s takeover in October 2021 has been impressive, with income from sponsorship and merchandise sales rising from £21m to £47m.

 

 

 

Ranking ALL 24 Euro 2024 Managers As Players

What’s more, those figures are from the 2022-23 accounts, the last season for which financial data is available – when they release the 2023-24 accounts, Newcastle’s commercial income could hit £70m.

 

A General view of the outside of St James’ Park, home of Newcastle United FC on October 14, 2021 in Newcastle, England

Photo by Visionhaus/Getty Images

With TV income plateauing, Newcastle have seen commercial income the most efficient way to generate cash in the short term.

 

 

But for PIF to realise the full extent of their ambitions on Tyneside, longer-term investment is required.

 

Liverpool University football finance lecturer Kieran Maguire told TBR earlier this summer that Newcastle need to develop more of a player-trading focus, as opposed to being a destination club.

 

That might not sound particularly appealing for Newcastle fans desperate to see the club retain the likes of Alexander Isak, Bruno Guimaraes and Anthony Gordon, but it is the reality.

 

is the reality.