When it emerged that Tottenham valued themselves at £3.75bn, some eyebrows were raised within the world of football business.
It is not exactly a trade secret that Spurs chairman and co-owner Daniel Levy is about as tough a negotiator as there is.
Besides long-running transfer sagas involving the likes of Harry Kane, Levy’s somewhat obstinate approach to negotiation has presented itself in talks for the naming rights for the Spurs‘ stadium.
Originally, Levy wanted £20m per year for the Tottenham Hotspur Stadium’s naming rights, which would make it comfortably the most valuable naming rights deal in the UK.
Six years in and Spurs are still without a naming rights deal, with Levy’s demands apparently the sticking point.
When Levy announced that he and ENIC were seeking fresh strategic investment in Spurs earlier this year therefore, fans could be forgiven for not anticipating new co-owners to arrive any time soon.
Spurs are believed to be seeking a new minority investor, perhaps somewhere around 10-15 per cent.
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