Deion Sanders has decided to stop coaching at a historically Black college. Here’s why people are so upset
ollege football fans and HBCU alumni are still coming to terms with Deion Sanders announcing his departure from Jackson State University for his new head coaching gig at the University of Colorado.
The move struck a chord, especially among alumni of the Mississippi college, with some calling Sanders a “sell out” for leaving the historically Black JSU for the predominantly white CU.
Others are angry about him selling the dream of changing the athletic culture at historically Black colleges and universities, or HBCUs, across the US and leaving after only three years.
While some were hopeful about everything Sanders said he could accomplish for JSU and other HBCUs, they “failed to realize this history of segregation, the history of integration and the history of the way TV contracts work really put these schools behind the 8-ball, so to speak,” said Louis Moore, a history professor at Grand Valley State University in Michigan.
It’s complicated, but the anger, confusion and disappointment about Sanders’ move stem from a culture of loyalty and reverence for history that’s unique to HBCUs, experts told CNN. But Coach Prime’s exit also highlights a decades long discussion about equity in collegiate athletics.
Here’s a look into the conversation that fueled this week’s debate:
So, why is there a debate?
Sanders had been coaching the JSU Tigers the past three seasons, compiling a 26-5 record and most recently winning the Southwestern Athletic Conference championship over Southern University.
The school took a chance on Sanders, who had no collegiate coaching experience. He’d previously been the offensive coordinator at Trinity Christian School, a private school near Dallas.
What he did bring was exposure, to both Jackson State and HBCUs overall.
“I could be an assistant in any college, or a head coach in any college, but at such a time as this, God called me to Jackson State and me to these men,” Sanders said in 2020 when it was announced he’d be the new JSU head coach.
Sanders also promised to the change the HBCU landscape, in essence becoming a savior of HBCU athletics and putting these schools on the map.
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